PR Director

The PR Director manages media relations, announcements, editorial placement, and speaking opportunities. Directs and implements a company’s public relations strategies. Being a PR Director develops press releases, white papers and supporting materials. Evaluates and authorizes all forms of communication regarding the organization for release to the public. In addition, PR Director requires a bachelor’s degree. Typically reports to top management. The PR Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. Working as a PR Director typically requires 5+ years of managerial experience.

PR Director Job Description Template

Our company is looking for a PR Director to join our team.


  • Analysing PR outcomes and interpreting data in to key insights;
  • Presenting findings to clients and key stakeholders;
  • Delegating to and managing a team of PR professionals;
  • Strategic and commercial lead on key client accounts;
  • Providing support for agency growth and development of new business pipeline, and actively seeking networking opportunities;
  • Offering crisis management and counsel to clients;
  • Overseeing PR campaigns from creative brief to implementation and delivery;
  • Mentoring and motivating your team, and identifying training needs where required Champion the agency values and brand;
  • Developing senior press relationships and managing contacts with key commentators, industry spokespeople and sector influencers;
  • Liaise between departments and external clients;
  • Assist in employee development opportunities and create development plans;
  • Responsible for the communications strategy across a wide plethora of clients, including national and international interior brands;
  • Create exciting and rewarding campaings within a fast-paced enironment;
  • Team leader – nurture junior members of the team and act as a line-manager;
  • Play a key role in building the company’s business and seeking out new opportunities.


  • Ten years agency or in-house experience (B2B, preferably in technology PR) in senior position;
  • Outstanding written, verbal and presentation skills;
  • Excellent project management skills with strong organisational and planning skills;
  • Exceptional interpersonal skills with the ability to negotiate and delegate;
  • Keen networker, adept at building relationship with media, key influencers, commentators, spokespeople and industry stakeholders;
  • Ability to analyse, interpret and present complex industry information to a range of audiences;
  • Leadership and management skills;
  • A proactive, commercially minded, individual, with a passion for technology;
  • Track record of success with business development, and experience of winning new clients and pitching for business;
  • Line management experience;
  • Ideally degree educated within a relevant subject. This is not essential;
  • Can-do attitude – assist different departments where needed within the company;
  • Experience working with luxury lifestyle brands – desireable;
  • Previous experience within an agency environment – desirable;
  • Experience within a similar position.