Senior Campaign Manager Job Description Template
Our company is looking for a Senior Campaign Manager to join our team.
Responsibilities:
- Make data-driven decisions to optimise campaign performance, by evaluating pipeline status and health, marketing tactic and offer performance;
- Manage and motivate members of the Campaign Team;
- Work with business development teams around the world to write and improve their business units’ value propositions;
- Ensure all campaigns align to well-articulated goals that are aligned with sales teams and product management teams;
- Own campaign budgets, ensuring that campaigns are delivered on budget and that reporting is transparent and up to date;
- Sales;
- Supporting the wider global team as required, particularly on global events and initiatives;
- Use centralised campaigns and localise for specific campaigns, applying local knowledge and expertise;
- Ensure effective and timely follow up all campaigns working with lead development teams and sales teams, ensuring that MQL targets are achieved;
- Devise and deliver integrated marketing campaigns to drive demand generation for targeted campaigns;
- Use marketing automation tools including developing workflows for nurturing and buyer journeys;
- Writing effective briefs for internal marketing services and external agencies;
- Use all channels including social media, events, digital, PR and content working with product marketing and the wider marketing team;
- Maintain a accurate, GDPR compliant prospect database and use this to effectively target segments and personas via campaigns;
- Ensuring the Allocate and wider Dynama brand, values and processes are central to all local campaigns.
Requirements:
- Self-starter who will be motivated by meeting demand generation targets;
- Experience marketing a technology solution;
- Desirable to have marketing automation and CRM skills (Marketo and Salesforce);
- Marketing Agency;
- A creative thinker, able to solve problems;
- Marketing Campaigns;
- Professional Services;
- A passion for and motivated by measurable marketing outcomes as well as high quality delivery;
- Proactive networker and relationship builder, able to develop and manage effective agency and association relationships to help deliver;
- Highly organised and able to manage multiple projects at once in a busy environment;
- Legal;
- Excellent communicator (listening, writing and speaking);
- Team worker;
- Attention to detail;
- Strong copy writing skills; able to craft copy that is designed to interest and motivate prospects to take action.