Senior Campaign Manager

Senior Campaign Manager Job Description Template

Our company is looking for a Senior Campaign Manager to join our team.


  • Make data-driven decisions to optimise campaign performance, by evaluating pipeline status and health, marketing tactic and offer performance;
  • Manage and motivate members of the Campaign Team;
  • Work with business development teams around the world to write and improve their business units’ value propositions;
  • Ensure all campaigns align to well-articulated goals that are aligned with sales teams and product management teams;
  • Own campaign budgets, ensuring that campaigns are delivered on budget and that reporting is transparent and up to date;
  • Sales;
  • Supporting the wider global team as required, particularly on global events and initiatives;
  • Use centralised campaigns and localise for specific campaigns, applying local knowledge and expertise;
  • Ensure effective and timely follow up all campaigns working with lead development teams and sales teams, ensuring that MQL targets are achieved;
  • Devise and deliver integrated marketing campaigns to drive demand generation for targeted campaigns;
  • Use marketing automation tools including developing workflows for nurturing and buyer journeys;
  • Writing effective briefs for internal marketing services and external agencies;
  • Use all channels including social media, events, digital, PR and content working with product marketing and the wider marketing team;
  • Maintain a accurate, GDPR compliant prospect database and use this to effectively target segments and personas via campaigns;
  • Ensuring the Allocate and wider Dynama brand, values and processes are central to all local campaigns.


  • Self-starter who will be motivated by meeting demand generation targets;
  • Experience marketing a technology solution;
  • Desirable to have marketing automation and CRM skills (Marketo and Salesforce);
  • Marketing Agency;
  • A creative thinker, able to solve problems;
  • Marketing Campaigns;
  • Professional Services;
  • A passion for and motivated by measurable marketing outcomes as well as high quality delivery;
  • Proactive networker and relationship builder, able to develop and manage effective agency and association relationships to help deliver;
  • Highly organised and able to manage multiple projects at once in a busy environment;
  • Legal;
  • Excellent communicator (listening, writing and speaking);
  • Team worker;
  • Attention to detail;
  • Strong copy writing skills; able to craft copy that is designed to interest and motivate prospects to take action.