Brand Activation Manager Job Description Template
Our company is looking for a Brand Activation Manager to join our team.
Responsibilities:
- Work with directors to identify upscale opportunities within live accounts;
- Be the first point of contact for all clients on a day to day basis;
- Build relationships with key clients;
- Own the delivery of client campaigns, ensuring that projects are delivered on-time, within budget and meet the expectations of our clients;
- Partner with Trade Strategy to develop annual promotional and pricing calendar;
- Approve and ensure all assets align to brand identity guidelines;
- Build strong relationships with Brand Development, Sales and Channel marketing teams;
- Plan and execute consumer promotion budgets for Brand Activation initiatives;
- Ensure seamless connection between Brand Development and Brand Activation;
- Monitor the effectiveness of all assets and identify contribution to the strategy growth/objectives;
- Lead Brand Communications with sign off responsibility;
- To manage, co-ordinate and execute the brand & retail activation strategy;
- Build solid relationships with internal Brand (Global/Europe/Local), marketing & key account teams;
- Measure and report the effectiveness and commercial success of the account activation plans;
- Continuously look at new innovations to engage the consumer and drive sell through.
Requirements:
- Advanced analytic skills and computer software proficiency (e.g. Excel, Access, PowerPoint, SharePoint, etc.);
- Demonstrated leadership of a marketing team within a Consumer led company;
- Proven record of building strong sustainable business relationships at all levels;
- Strong knowledge of brand management, marketing processes with a proven level of success;
- Multi-channel experience and shopper understanding;
- Have a degree in Marketing or equivalent;
- Capable of managing multiple projects simultaneously with strict deadlines;
- Live within easy commute of the Bristol Office.