SEO Specialist Job Description Template
Our company is looking for a SEO Specialist to join our team.
Responsibilities:
- Execute advanced on-page and technical SEO tasks for client websites;
- Build/run a quality back-linking project;
- Keyword research and competitor analysis;
- Complete keyword research, write meta content for clients;
- Analyse competitor data;
- Day to day SEO monitoring with SearchMetrics, Google Search Console, Google Analytics, Majestic, MOZ;
- Deliver technical audits and communicate with the development team to change on-page recommendations;
- Contribute ideas and solutions to the team;
- Producing focussed reports and relevant keyword insights for various teams within the business;
- Communicate with clients and with other digital account management specialists to execute SEO strategy;
- Deliver monthly reports showing performance of website against target;
- Own the SEO strategy and plan, working with the wider team, making recommendations for new content where we currently don’t rank;
- Communicate with our PPC, content writer, and graphic design team;
- Identify opportunities for additional traffic and conversion rate;
- Monitor industry trends and competitor activity.
Requirements:
- Understand SEO copy-writing;
- Understanding of marketing fundamentals and conversion optimisation techniques;
- Have an in-depth knowledge of keyword research;
- Willing to work in a high-pressure environment and dedicate to deliver great results for our clients;
- Have sharp thinking, an open mind and must willing to learn more about SEO;
- Native English proficiency, with good writing skills;
- Proficiency with Microsoft Office and Google Docs / G Suite;
- Understanding of HTML/CSS/JS from an SEO perspective;
- Able to prioritise according to changing workloads and priorities;
- Resourceful and pro-active – resolve conflict & looks for solutions and information in creative ways;
- Google Webmaster Tools;
- Up-to-date with the latest trends and best practices in SEO and SEM;
- HTML;
- Demonstrable experience across all aspects of digital acquisition and how it fits within the wider media mix;
- Experience with bid management tools.