Area Sales Manager

The Area Sales Manager designs and recommends sales and marketing programs and sets short- and long-term sales strategies. Manages and directs a sales force to achieve sales and profit goals within a district. Being an Area Sales Manager typically reports to a regional sales manager. Requires a bachelor’s degree in a related area. The Area Sales Manager supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/ production environments. Makes day-to-day decisions within or for a group/small department. Has some authority for personnel actions. Thorough knowledge of department processes. Working as an Area Sales Manager typically requires 3-5 years experience in the related area as an individual contributor.

Area Sales Manager Job Description Template

Our company is looking for a Area Sales Manager to join our team.


  • managing existing accounts;
  • Working closely with our tender team to ensure they are fully briefed with the key features and benefits that could agree the final sales decision;
  • Achieve targets and KPI’s;
  • Implementing and supporting the company‚Äôs goals;
  • Increase the companys sales and profitability;
  • Research and identify potential clients, identify the key decision makers and qualify leads received by the team;
  • To attend sales meetings, conferences and training courses when requested by the company;
  • Sell technically advanced products to installers and industrial users;
  • Business development, and focus on continuing to maximise distribution of products;
  • Develop and deliver a call plan that coupled with agreed KPI, will drive Company sales and develop dealer relationships;
  • Become a product expert through training and by researching company literature, such as brochures for product/technical information and prices;
  • Ability to build relationships across all disciplines;
  • Understand the dynamics of commercial supply chain from specification through to project delivery;
  • Provide feedback to internal departments such as Customer Services, Marketing, Purchasing, Production and Warehouse to aid ongoing territory growth;
  • Monitors orders closely and can rapidly escalate any lost order issues so as to minimise any financial loss.


  • Organised, self-motivated, numerate and analytical;
  • Persistent – ability to work towards longer term objectives;
  • Be highly organised, this is an autonomous role. You will be expected to self-motivate and generate business opportunities;
  • Identify customer needs and promote sales;
  • Sales & Service driven;
  • Demonstrable experience in leading a team, and budget management;
  • Proficient in English, both written and spoken;
  • Adept at presenting to groups of up to 100;
  • Be able to demonstrate sound levels of literacy and numeracy;
  • Demonstrate an understanding of marketing (including social media) and how this helps develop sales growth;
  • B2B Sales;
  • Experience at dealing with sales through distributors and wholesalers;
  • Confident representing Octopus to clients and advisers when required;
  • A proven track record in sales management;
  • Practical solution seller who takes a hands-on approach and is driven to achieve results.