Paid Social Executive Job Description Template
Our company is looking for a Paid Social Executive to join our team.
Responsibilities:
- Ensure work is completed to a high standard and within deadlines;
- Produce client-facing campaign reports for advertising campaigns;
- Demonstrate the ability to self-manage and be efficient at completing a variety of tasks;
- Be responsible for time keeping and ensuring in-house budgeting and time management software is updated daily;
- Adhere to a professional level of conduct at all times;
- Demonstrate a strong understanding of clients’ accounts to identify trends or issues in order to raise them with the wider team;
- Attend internal WIP meetings and regularly demonstrate self-learning;
- Develop and implement paid social strategies for the client in line with revenue and campaign objectives (awareness, consideration, conversion);
- Launch Display Advertising;
- Weekly analytics and reporting;
- Analyze ongoing results to ensure budget pacing and performance is met;
- Optimising Social Advertising campaigns to achieve client targets;
- Ensure that paid social is consistent with organic content;
- Work cross-functionally to grown cross-channel initiatives;
- Utilising 3rd Party Tools as well as native self serve platforms to deliver success.
Requirements:
- Commercial experience using Facebook Ads Manager or Google Ads Manager;
- A track record of liaising with a range of stakeholders;
- Proven experience using Google Analytics and Excel for post-campaign analysis within a business environment;
- Experience with Facebook Ads Manager and Business Manager is essential;
- Experience of working in teams to meet a common goal;
- Customer service experience;
- Experienced setting up and optimising digital adverts across social channels;
- A mathematical and analytical mind;
- Highly organised and an ability to multi-task;
- Experience with LinkedIn, Pinterest, Snapchat, YouTube and Google Ad Words is a plus;
- Experience with LinkedIn, Pinterest, Snapchat, YouTube and Google Ad Words;
- Experienced setting up and optimising digital adverts across Facebook, Instagram and Twitter is a must;
- Excellent presentation skills;
- Excellent Microsoft Office skills which must include Excel, Word and PowerPoint;
- Degree level education or relevant equivalent experience.